A-level · June 2024 · Paper 1

Markets and Business Behaviour

100 marks17 questionsExam date 15 May 2024

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Questions in exam order

17 total
4 marks
ContextTable: price elasticity of demand for London bus tickets, 2021 – 18+ student −0.7, adult −0.4.

Explain one likely reason for the difference in the price elasticity of demand for the 18+ student bus ticket and the adult bus ticket.

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ContextTable: price elasticity of demand for London bus tickets, 2021 – 18+ student −0.7, adult −0.4.

In 2021, the adult 7-day bus ticket was £21.90. Bus ticket prices in London in 2022 increased by 4.8%. Ceteris paribus, which one of the following is the percentage decrease in the 7-day bus ticket demand by adults?

A0.08
B1.92
C3.36
D12.00

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4 marks
ContextTable: price elasticity of supply for housing in the US, 2020 – New York +0.5, Texas +1.8.

With reference to the data above, explain one likely reason for the difference in the price elasticity of supply.

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ContextTable: price elasticity of supply for housing in the US, 2020 – New York +0.5, Texas +1.8.

In Texas the price elasticity of supply is +1.8. Which one of the following is the percentage increase in price if the quantity of housing supplied in Texas is increased by 12%?

A0.15
B1.50
C6.67
D21.60

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4 marks
ContextPeloton is a firm which makes exercise bikes. Peloton’s objective is to prioritise selling fitness services rather than to achieve short-term profit maximisation.

Draw a cost and revenue diagram to illustrate the different business objectives: profit maximisation and revenue maximisation.

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ContextPeloton is a firm which makes exercise bikes. Peloton’s objective is to prioritise selling fitness services rather than to achieve short-term profit maximisation.

If Peloton changes its objective to sales maximisation, then without making a loss, it operates at an output where:

Aaverage cost equals average revenue
Baverage cost is minimised
Cprice elasticity of demand is equal to -1
Dprice equals marginal cost

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4 marks
ContextIn 2022 the government announced that the maximum undergraduate tuition fee for universities in England will remain at £9 250 per year for the next two years.

Explain one likely reason for the maximum price for an undergraduate university programme.

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ContextIn 2022 the government announced that the maximum undergraduate tuition fee for universities in England will remain at £9 250 per year for the next two years.

Which one of the following is an example of government failure associated with the maximum price?

AContraction in demand
BDistortion of price signals
CExcess supply
DExtension in supply

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4 marks
ContextChart: the largest mortgage lenders in the UK by market share, 2020.

With reference to the information on the preceding page, explain the market structure of mortgage lending in the UK.

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ContextChart: the largest mortgage lenders in the UK by market share, 2020.

The value of all mortgage loans was £1 601 billion at the end of 2020. Which one of the following is the value of Lloyds’ market share?

A£82 billion
B£126 billion
C£312 billion
D£8 210 billion

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5 marks

Case study · The electronics industry

With reference to Extract A, explain the likely reasons for the change in price of electronic devices. Include a supply and demand diagram in your answer.

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12 marks

Case study · The electronics industry

Discuss the likely concerns of the competition authorities regarding the proposed merger of the two companies referred to in Extract C.

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15 marks

Case study · The electronics industry

With reference to Extract D, discuss possible methods of government intervention to reduce electronic waste.

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Optional25 marks
ContextA small hotel in Scarborough has seen its energy bills increase from £2 000 to £8 000 per month. Small businesses do not have the energy management teams of larger companies to negotiate better deals.

Evaluate the microeconomic effects of rising energy bills on the hotel industry or an industry of your choice.

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Optional25 marks
ContextBytedance, which owns TikTok, has launched its own fragrance ‘Emotif’. The Beijing-based social media giant has already entered the food and drink markets.

Evaluate the level of contestability in the fragrance industry or another industry of your choice.

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Question text © Pearson Edexcel, quoted for students' private study. Open the official papers and mark schemes from the links on each question.