Specification point 1.2.2 · Theme 1

Demand

How markets work · Introduction to markets and market failure

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Questions tagged to this specification point

22 questions

Essay questions

Long-form evaluation and discussion

1
Optional25 marks
ContextThe International Energy Agency has predicted that oil use by cars will peak in 2025 because of the increasing number of drivers switching to electric vehicles.

Evaluate the likely microeconomic consequences of consumers shifting from vehicles powered by fuel obtained from oil to electric-powered vehicles.

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Data-response questions

Questions built around exam extracts

8
AS Paper 1, June 2025, Q6(a)Data responseExplain
5 marks

Case study · The market for meat and the growth of vegetarianism

With reference to Extract B, explain why the change to meat-substitute products may result in an increase in the revenue of food companies. Refer to the concept of price elasticity of demand in your answer.

5 marks

Case study · The electronics industry

With reference to Extract A, explain the likely reasons for the change in price of electronic devices. Include a supply and demand diagram in your answer.

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AS Paper 1, June 2023, Q6(e)Data responseDiscuss
15 marks

Case study · The market for television content

Discuss likely reasons why the market price of streaming television content is increasing. Draw a supply and demand diagram to support your answer.

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AS Paper 1, June 2017, Q6(a)Data responseExplain
5 marks

Case study · The market for cigarettes

Explain why ‘bans on tobacco advertising’ (Extract A, line 7) may result in a decrease in the revenue of tobacco firms. Include a supply and demand diagram in your answer.

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Short-answer questions

Focused calculations, explanations and diagrams

7
AS Paper 1, June 2025, Q5(b)Short answerCalculate
3 marks
ContextIn March 2019, 458 054 new car registrations were made, which subsequently fell by 44% in March 2020 due to the impact of the global health crisis. Demand for new vehicles can change quickly and can be caused by a variety of factors.

The diagram on the previous page shows new car registrations in March from 2007 to 2023. Using 2010 as the base year, calculate the index number for 2023.

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4 marks
ContextDisney+ is a streaming service that distributes films and television series produced by the Walt Disney Studios. Disney+ subscribers (million) November 2019 10 December 2019 26.5 February 2020 28.6 April 2020 50 …

Draw a supply and demand diagram to show the likely effect of the change in the number of subscribers on the market equilibrium for Disney+ services.

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2 marks
ContextThe number of individual weekly ticket sales from UK National Lottery games operated by Camelot was 73 million in the financial year 2015–2016. The sale price of each lottery ticket was £2. This figure included 24 pence of tax revenue on each ticket sold.

Explain the likely impact of the price increase of national lottery tickets on the demand for using gaming machines.

Multiple-choice questions

Quick checks of economic understanding

6
1 mark
ContextIn March 2019, 458 054 new car registrations were made, which subsequently fell by 44% in March 2020 due to the impact of the global health crisis. Demand for new vehicles can change quickly and can be caused by a variety of factors.

Which one of the following factors may cause a shift in demand for new cars?

AAdvertising
BCost of production
CIndirect taxes
DSubsidy to producers
ContextDisney+ is a streaming service that distributes films and television series produced by the Walt Disney Studios. Disney+ subscribers (million) November 2019 10 December 2019 26.5 February 2020 28.6 April 2020 50 …

Ceteris paribus, the most likely consequence of the above data is that Disney+ will experience an increase in its:

Afixed costs
Bincome elasticity of demand
Cprice elasticity of demand
Drevenue

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ContextHS2 is a high-speed rail network linking the north and south of England. HS2 will be four years late and cost double the Department for Transport’s original estimate.

The diagram below shows the demand for and supply of passenger rail services. Rail fares (£) S P P D D O Q Q Quantity of rail passengers 1 2 The shift of the demand curve from D to D is most likely to result from a: 1 2

Agovernment decision to impose a tax on workplace parking
Bgovernment decision to increase subsidies for rail travel
Cplanned expansion of the government’s railway track building programme
Dreduction in the tax imposed on a litre of petrol

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1 mark
ContextThe consensus that diesel emissions are bad for health has led to many cities planning to ban diesel vehicles from their centres. The mayors of Paris, Mexico City, Madrid and Athens have said they intend to ban these vehicles by 2025.

A ban on diesel vehicles in city centres will reduce the demand for diesel fuel. This is because:

Aconsumers are irrational
Bconsumers expect the price of diesel to rise
Cthe goods are complements
Dthe goods are substitutes
1 mark
ContextA restaurant in London offers an “all you can eat buffet for £8.99”. At this price you can refill your plate as many times as you like.

If the price of an “all you can eat buffet” fell from £8.99 to £6.99, which one of the following is likely to happen?

AThere is an extension in demand
BThe demand curve shifts to the left
CThe supply curve shifts to the left
DThere is a contraction in demand
Question text © Pearson Edexcel, quoted for students' private study. Open the official papers and mark schemes from the links on each question.