Specification point 1.2.10 · Theme 1

Alternative views of consumer behaviour

How markets work · Introduction to markets and market failure

Revise this topic

Questions tagged to this specification point

12 questions

Essay questions

Long-form evaluation and discussion

0

No essay questions tagged to this point yet.

Data-response questions

Questions built around exam extracts

11
AS Paper 1, June 2025, Q6(b)Data responseAssess
10 marks

Case study · The market for meat and the growth of vegetarianism

With reference to the information provided and your own knowledge, assess the view that consumers switching to meat-substitute products is an example of rational behaviour.

10 marks

Case study · The UK online streaming services market

With reference to the information provided, assess whether Netflix subscribers behave rationally.

Learn this question

Open a video explanation without leaving the question.

10 marks

Case study · Energy and telecommunication markets in the UK

With reference to Extract C, assess possible reasons why many ‘landline-only’ customers do not switch to a cheaper telephone provider.

Learn this question

Open a video explanation without leaving the question.

10 marks

Case study · Supermarket price war, food waste and possible mergers

Assess the extent to which ‘information gaps’ (Extract B, lines 5 and 6) and ‘irrational behaviour’ (Extract B, line 11) are the main causes of food waste in the UK.

Learn this question

Open a video explanation without leaving the question.

Short-answer questions

Focused calculations, explanations and diagrams

0

No short-answer questions tagged to this point yet.

Multiple-choice questions

Quick checks of economic understanding

1

In September 2022, the online retailer, Amazon, increased the price of its Prime service from £7.99 a month to £8.99. As a result, almost 600 000 people cancelled their subscriptions. Which one of the following is the most likely explanation of this behaviour? These consumers:

Aaim to maximise profits
Baim to maximise utility
Cdemonstrate habitual behaviour
Ddemonstrate weakness at computation
Question text © Pearson Edexcel, quoted for students' private study. Open the official papers and mark schemes from the links on each question.