A-level Paper 1, June 2025Markets and Business Behaviour

A-level Paper 1, June 2025, Q4(b)

In September 2022, the online retailer, Amazon, increased the price of its Prime service from £7.99 a month to £8.99. As a result, almost 600 000 people cancelled their subscriptions. Which one of the following is the most likely explanation of this behaviour? These consumers:

Multiple choice1 mark
Aaim to maximise profits
Baim to maximise utility
Cdemonstrate habitual behaviour
Ddemonstrate weakness at computation

Specification topics

Rational decision makingAlternative views of consumer behaviour

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