10 marks
Case study · The market for meat and the growth of vegetarianism
With reference to the information provided and your own knowledge, assess the view that consumers switching to meat-substitute products is an example of rational behaviour.
Specification point 1.2.1 · Theme 1
Rational decision making
How markets work · Introduction to markets and market failure
Questions tagged to this specification point
7 questions
Essay questions
Long-form evaluation and discussion
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Data-response questions
Questions built around exam extracts
10 marks
Case study · The market for plastic in the UK
With reference to Extract A and your own knowledge, assess the view that it is irrational to buy plastic carrier bags when shopping.
10 marks
Case study · The UK online streaming services market
With reference to the information provided, assess whether Netflix subscribers behave rationally.
Learn this question
Open a video explanation without leaving the question.
10 marks
Case study · The market for fish
Assess whether it is rational for fishing companies to behave in this way.
10 marks
Case study · The market for cigarettes
With reference to the information provided and your own knowledge, assess the view that tobacco consumers switching to e-cigarettes is an example of rational behaviour.
Short-answer questions
Focused calculations, explanations and diagrams
3 marks
ContextDuring 2021 the UK experienced severe shortages of crisps, petrol and many other items.
Explain one reason why it is rational for a firm to raise prices when there is excess demand.
Multiple-choice questions
Quick checks of economic understanding
A-level Paper 1, June 2025, Q4(b)Multiple choice
1 mark
In September 2022, the online retailer, Amazon, increased the price of its Prime service from £7.99 a month to £8.99. As a result, almost 600 000 people cancelled their subscriptions. Which one of the following is the most likely explanation of this behaviour? These consumers:
Aaim to maximise profits
Baim to maximise utility
Cdemonstrate habitual behaviour
Ddemonstrate weakness at computation
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