A-level · June 2019 · Paper 1

Markets and Business Behaviour

100 marks19 questionsExam date 20 May 2019

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19 total
2 marks
ContextBetween 2016 and 2017 the average price of new build houses in the UK rose by an estimated 5.4%. Year Quantity of UK new house builds …

With reference to the data provided, calculate the price elasticity of supply for new house builds between 2016 and 2017. You are advised to show your workings.

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ContextBetween 2016 and 2017 the average price of new build houses in the UK rose by an estimated 5.4%. Year Quantity of UK new house builds …

A 2.5% increase in new build house prices in one region of the UK causes a 10% increase in the number of houses built. Ceteris paribus, this suggests that supply of new house builds is:

Aperfectly price elastic
Bperfectly price inelastic
Crelatively price elastic
Drelatively price inelastic

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2 marks
ContextBetween 2016 and 2017 the average price of new build houses in the UK rose by an estimated 5.4%. Year Quantity of UK new house builds …

Explain one factor that is likely to determine the price elasticity of supply of new house builds.

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4 marks
ContextIn August 2017 Hurricane Harvey caused the closure of nearly a quarter of the oil production capacity in the United States. Quantity …

Draw a supply and demand diagram to show the likely microeconomic effects of the hurricane on the US oil market.

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ContextIn August 2017 Hurricane Harvey caused the closure of nearly a quarter of the oil production capacity in the United States. Quantity …

The diagrams show movements from position X to Y on production possibility frontiers. In which one of the diagrams does the movement from X to Y illustrate the most likely impact on the US economy of a natural disaster such as HurricaneOption AOption A Option BOption B Harvey?

AB goodsgoods goodsgoods Output ofOutput of Output ofOutput of XX YY consumerconsumer consumerconsumer YY XX goodsgoods goodsgoods XX YY YY XX Option COption C Option DOption D
CD Output ofOutput of Output ofOutput of consumerconsumer Option COption C consumerconsumer Option DOption D goodsgoods goodsgoods YY YY Output ofOutput of Output ofOutput of consumerconsumer consumerconsumer XX goodsgoods goodsgoods YY YY XX XX XX Cost/revenue (£) MC

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ContextAccording to the Royal Mail, more hair and beauty salons opened on UK high streets last year than any other type of independent business, with a net increase of 10%, representing 626 new salons.

The UK hair and beauty industry is an example of monopolistic competition because:

Afirms spend nothing on advertising and research
Bthe industry is dominated by a few large firms AR=D
Cthe products are homogenous
Dthere are low barriers to entry and exit Quantity

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4 marks
ContextAccording to the Royal Mail, more hair and beauty salons opened on UK high streets last year than any other type of independent business, with a net increase of 10%, representing 626 new salons.

Draw a cost and revenue diagram to show the long-run equilibrium of a firm in monopolistic competition.

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ContextIn 2016, the insurance group Esure undertook a demerger with its GoCompare price comparison website.

The most likely reason for this demerger was to:

Abenefit from external economies of scale
Bbenefit from internal economies of scale
Cfocus more on its core business
Dincrease its market share

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4 marks
ContextIn 2016, the insurance group Esure undertook a demerger with its GoCompare price comparison website.

Calculate, using the information provided, the total costs of GoCompare in 2016.

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2 marks
ContextFree market economics is being challenged. The arguments for and against are being increasingly discussed within many countries.

Explain how resources are allocated in a free market economy.

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ContextFree market economics is being challenged. The arguments for and against are being increasingly discussed within many countries.

Which one of the following statements is true?

AFriedrich Hayek believed that the government should subsidise inefficient firms
BFriedrich Hayek was a key advocate of command economies as a way of allocating resources
CKarl Marx advocated allocating resources via the free market
DKarl Marx criticised the private ownership of factors of production

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2 marks
ContextFree market economics is being challenged. The arguments for and against are being increasingly discussed within many countries.

Explain one advantage to a firm of using division of labour when organising its production process.

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5 marks

Case study · Energy and telecommunication markets in the UK

With reference to Extract A, explain the difference between a positive statement and a normative statement.

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8 marks

Case study · Energy and telecommunication markets in the UK

With reference to Extract B, examine the likely benefits to consumers of the integration between BT and EE.

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10 marks

Case study · Energy and telecommunication markets in the UK

With reference to Extract C, assess possible reasons why many ‘landline-only’ customers do not switch to a cheaper telephone provider.

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12 marks

Case study · Energy and telecommunication markets in the UK

Discuss one likely reason for the rise in BT’s profit (Figure 2, Extracts B and C). Use a cost and revenue diagram to support your answer.

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15 marks

Case study · Energy and telecommunication markets in the UK

Discuss methods of government intervention to protect consumers within the utilities markets, such as energy and telecommunications.

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Optional25 marks

In July 2017 it was announced that only a third of the BBC’s 96 top earning presenters were women and that its seven highest-paid presenters were all men. According to the High Pay Centre, in 2018, UK chief executives can earn 120 times more than the average full-time worker earning £28 758. With reference to an industry of your choice, evaluate why wage differences exist within the UK labour market.

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Optional25 marks

In October 2017 Scania, the Volkswagen-owned truck maker, was fined €880 million (£771 million) by the European Commission for colluding with five other truck manufacturers over a 14-year period. The firms had agreed to coordinate prices after experiencing additional costs of meeting emission regulations. With reference to an industry of your choice, evaluate why some firms engage in collusive behaviour.

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