A-level Paper 1, June 2019Markets and Business Behaviour
A-level Paper 1, June 2019, Q4(a)
The most likely reason for this demerger was to:
Multiple choice1 mark
Context
In 2016, the insurance group Esure undertook a demerger with its GoCompare price comparison website.
Abenefit from external economies of scale
Bbenefit from internal economies of scale
Cfocus more on its core business
Dincrease its market share
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