Specification point 3.4.3 · Theme 3

Monopolistic competition

Market structures · Business behaviour and the labour market

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4 marks
ContextA luxury brownie baker is faced with falling demand as incomes fall.

Small local bakeries have many of the characteristics of monopolistic competition. Draw the short run profit maximising equilibrium of a loss-making luxury brownie baker.

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4 marks
ContextAccording to the Royal Mail, more hair and beauty salons opened on UK high streets last year than any other type of independent business, with a net increase of 10%, representing 626 new salons.

Draw a cost and revenue diagram to show the long-run equilibrium of a firm in monopolistic competition.

Diagram needed. Open the original question paper for the diagram

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ContextThe diagram shows the equilibrium position of a dental practice operating in a monopolistically competitive industry.

Which one of the following applies to the dental practice’s equilibrium at point E? The dental practice is:

Ain long-run equilibrium
Bmaking normal profit because average revenue is greater than average cost
Cmaking supernormal profit because marginal cost equals marginal revenue
Dproductively efficient
ContextAccording to the Royal Mail, more hair and beauty salons opened on UK high streets last year than any other type of independent business, with a net increase of 10%, representing 626 new salons.

The UK hair and beauty industry is an example of monopolistic competition because:

Afirms spend nothing on advertising and research
Bthe industry is dominated by a few large firms AR=D
Cthe products are homogenous
Dthere are low barriers to entry and exit Quantity

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Question text © Pearson Edexcel, quoted for students' private study. Open the official papers and mark schemes from the links on each question.