
Written by: Umar Bostan
Updated on31 December 2025
An indirect tax is a tax on spending. Firms collect it when goods and services are sold, then pass the tax revenue to the government. It is only paid when a purchase happens, so it is commonly used to raise revenue and discourage consumption of demerit goods For example, in the UK around 80% of the retail price of a packet of cigarettes consists of tax.
A per-unit (specific) indirect tax increases firms’ costs, so the supply curve shifts left/up from S to S + tax by the size of the tax. This leads to a higher market price and a lower equilibrium quantity. The vertical gap between the original supply curve and the new supply curve represents the tax per unit.
There are three prices that must be clearly identified on the diagram.
The original equilibrium price (Pe) before the tax
The higher price consumers pay after the tax (P1)
The lower price producers receive after the tax (P2)
The producer price is lower because firms now have to pay the tax out of the revenue they receive per unit sold.
Tax revenue is calculated as the tax per unit multiplied by the quantity sold after the tax.
Tax revenue = (tax per unit) × (quantity after tax)
On the diagram, this is shown by the green rectangle → P1,B,D,P2 .
Consumers lose because they face a higher price and buy less, causing consumer surplus to fall. Producers also lose because the price they keep after paying the tax is lower and they sell fewer units, reducing producer surplus. The government gains through the tax revenue collected.
Overall, the market becomes less efficient. Output falls from Q1 to Q2, creating a deadweight welfare loss shown by the triangle between points B, C, and D.
Tax incidence is the split of the tax burden between consumers and producers. Even though firms are responsible for paying the tax to the government, some of the burden may be passed on to consumers through higher prices.
The split depends on price responsiveness, so you should always link incidence to elasticities.
Consumers are less responsive to the price change, so they bear the majority of the tax burden.
Consumers are very responsive to the price change, so they buy much less, and producers bear the majority of the tax burden.
If supply is price inelastic, producers cannot easily reduce output, so they end up taking a larger share of the tax burden.
A subsidy is a payment from the government to firms, usually per unit produced. It is used to increase output, often for merit goods e.g electric vehicles , by lowering firms’ effective costs.
A subsidy lowers firms’ costs of production, which causes the supply curve to shift right from S to S+Subsidy (by the size of the subsidy). As a result, the equilibrium price in the market falls from Pe to P1 and the equilibrium quantity rises from Qe to Q1.
In the diagram, the subsidy shifts supply from S to S + subsidy, increasing output from Qe to Q1 and lowering the market price from Pe to P1.
Consumers benefit because the price they pay falls from Pe to P1. This gain is shown by the green shaded area (C), which represents the reduction in price on all units consumed after the subsidy.
Producers also benefit because although consumers pay P1, firms receive an effective price of P2 (the market price plus the subsidy per unit). The yellow shaded area (P) shows this gain to producers, reflecting the extra revenue they receive per unit sold due to the subsidy.
Overall, the subsidy’s benefit is split between consumers (via lower prices) and producers (via a higher effective price).
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