Specification point 3.1.1 · Theme 3

Sizes and types of firms

Business growth · Business behaviour and the labour market

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Context‘Bettys’ is a luxury café, first opened in Harrogate in 1919 specialising in afternoon tea service. Since then it has opened a further five branches in Yorkshire. It has no plans to increase the number of cafés. The six branches have 2 million customers a year.

Explain one likely reason why this business has remained small.

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