A-level Paper 1, June 2017Markets and Business Behaviour
A-level Paper 1, June 2017, Q4(b)
In India JCB has a strong brand image and a 50% share of the market for construction equipment. This means the construction equipment market in India is likely to have a low level of:
Multiple choice1 mark
Context
In 2015 JCB, the construction equipment manufacturer, experienced a 6% fall in revenue. This resulted from a reduction in sales of construction equipment to emerging markets.
Aconcentration
Bcontestability
Cprivate ownership
Dspecialisation
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