A-level Paper 1, November 2020Markets and Business Behaviour
A-level Paper 1, November 2020, Q5(b)
Explain why the previous expansion of this business could be described as ‘organic growth’.
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Context
‘Bettys’ is a luxury café, first opened in Harrogate in 1919 specialising in afternoon tea service. Since then it has opened a further five branches in Yorkshire. It has no plans to increase the number of cafés. The six branches have 2 million customers a year.
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